First Collaboration of the 7th Asian Film Awards with Yahoo! Movies for People’s Choice Awards
Vote for your favourite Actor and Actress!

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Hong Kong, 6 February 2012 – Marking the first ever collaboration between the Hong Kong International Film Festival Society (HKIFFS) and Yahoo! Movies, HKIFFS has officially launched the “People’s Choice Awards” voting today, encouraging public participation of this year’s Asian Film Awards (AFA).

People’s Choice Awards enable audiences from all overseas countries to have their voices heard at Asia’s leading celebration of the region’s film industry by voting for their favourite actor and actress at Yahoo! Movies. In the past, this award has been presented to actors including Andy LAU, CHOW Yun-fat, Eugene DOMINGO, JEON Do-yeon, LI Bingbing and WANG Sueqi.

The ten nominees in the Best Actor and Best Actress categories will automatically become “My Favourite Actor” and “My Favourite Actress”. The voting period runs from today to 11 March 2013 on the Yahoo! Movies website (http://hk.promotions.yahoo.com/movie/afa2013). Voters will have a chance to win two admission tickets to the 7th Asian Film Awards Presentation Ceremony or two screening tickets to watch the AFA nominated movies.

A complete list of nominees for the 7th People’s Choice Awards is attached in Appendix I.
A complete list of nominees for the 7th AFA is attached in Appendix II.

About the Asian Film Awards
Inaugurated in 2007, the Asian Film Awards (AFA) is an international pioneering programme, honouring filmmakers with outstanding achievements in the field of Asian cinema. The AFA is the only platform in the world that brings together the best cinematic talents of Asia, drawing film fans and professionals together from all across the globe.

The AFA Presentation Ceremony is a core event of the Entertainment Expo Hong Kong. Eminent filmmakers and superstars from around the world are invited to present awards to winners in each category, making the ceremony an elaborate extravaganza as well as an influential cultural event that helps position Hong Kong as the hub of Asian cinema.

Website: www.asianfilmawards.asia

About Hong Kong International Film Festival Society Limited

Uniting the World through Film
The Hong Kong International Film Festival Society (HKIFFS) is a charitable, non-profit, non-government organisation dedicated to the discovery and promotion of creativity in the art and culture of film.

Through its year-round programmes, the mission of the Society is to strengthen global appreciation of Chinese film culture and to promote inspiring films from around the world, enriching the cultural life of Hong Kong.

Committed to the development of a vibrant film culture in Hong Kong and Asia, the Society organises three annual flagship events in March and April: The Hong Kong International Film Festival (HKIFF), the Hong Kong-Asia Film Financing Forum (HAF) and the Asian Film Awards (AFA).

Passionately believing in the power of films to unite cultures and generations, the HKIFFS is devoted to giving thousands of film lovers around the region direct access to the world’s most inspired films all year round.

Website: www.hkiff.org.hk

For further information, media only:

Strategic Public Relations Group (SPRG)
Veronica LI
Tel: +852 2114 4945
Mob: +852 9414 2862
Email: veronica.li@sprg.com.hk

Yvonne YEUNG
Tel: +852 2114 4995
Mob: +852 6048 9258
Email: yvonne.yeung@sprg.com.hk

The Hong Kong International Film Festival Society
Catherine LIU
Tel: +852 2102 7391
Mob: +852 9621 7430
E-mail: catherine_liu@hkiff.org.hk

Agnes LI
Tel: +852 2102 7387
Mob: +852 9808 6740
E-mail: agnes_li@hkiff.org.hk

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