Road to AFA and People’s Choice Awards open doors to the 6th Asian Film Awards

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Hong Kong, 13 February 2012 – The Hong Kong International Film Festival Society (HKIFFS) today announced details of Road to AFA, a behind-the-scenes video series on Asian cinema to be screened in the run-up to the 6th Asian Film Awards (AFA). Road to AFA offers an inside view of Asia’s burgeoning film industry and the nominees for this year’s awards. HKIFFS also launched the People’s Choice Awards today, giving the public the chance to participate directly in this year’s AFA. Both programmes are aimed at introducing the AFA to more people and territories throughout the region.

Road to AFA

The first ever such video series created for the AFA, Road to AFA is one of the big build-up campaigns to the Asian Film Awards Presentation Ceremony. It is a video series of approximately 18 episodes of three minutes each featuring renowned filmmakers, nominees behind the scenes footage, and look at the film industries of selected regions including Hong Kong, China, Taiwan, Japan, Korea, and Southeast Asia (Thailand, Indonesia and the Philippines). The series will provide greater insight into the films and filmmakers that the AFA celebrates and help to raise public awareness of the awards.

Interviewees include directors HOU Hsiao-hsien, Teddy SOERIAATMADJA and Brillante MENDOZA, actors Donny DAMARA and KO Chen-tung, actresses Eugene DOMINGO and GWEI Lun-mei, cinematographer CHIN Ting-chang and editor Lee CHATAMETIKOOL among many others.

The episodes will be available to view on the AFA website (http://www.asianfilmawards.asia) and will be screened on various broadcast television and online channels in the region, including CCTV-6 (China Movie Channel), Phoenix TV, STAR Chinese Movies, STAR World, StarHub, Yahoo! and many more in the lead-up to the 6th Asian Film Awards Presentation Ceremony, which will be held on 19 March 2012.

 

People’s Choice Awards

The People’s Choice Awards are open to public voting, enabling audiences from all overseas countries to have their voices heard at Asia’s leading celebration of the film industry by voting for the nominee in the Best Actor and Best Actress categories that they feel most deserve recognition for their work in 2011. Previous winners include CHOW Yun-fat, JEON Do-yeon, WANG Xueqi, and LI Bingbing.

Voters who correctly pick one or both winners of the People’s Choice Awards will be entered into a lucky draw to experience the star-studded 6th Asian Film Awards Presentation Ceremony.

Participating Hong Kong residents have a chance to win ten admission tickets to the 6th Asian Film Awards Presentation Ceremony. Overseas voters (non-Hong Kong residents) have a chance to win a Hong Kong travel package for two, including two roundtrip economy class air tickets, two nights hotel accommodation stay in Hong Kong from 18–20 March 2012, and two admission tickets to the Asian Film Awards Presentation Ceremony. Five winners will be drawn from Hong Kong entrants, and five from overseas.

The voting period runs from today to 5 March 2012 (12:00 noon HKT) on the official AFA website (http://www.asianfilmawards.asia). Log on today to register your vote and for a chance of rubbing shoulders with the stars of Asian cinema!

For nominees of the 6th AFA People’s Choice Awards, refer to Appendix (1).

For high-resolution behind-the-scenes photos of Road to AFA and nominees of the 6th AFA People’s Choice Awards, visit: https://picasaweb.google.com/6thAsianFilmAwards

About the Asian Film Awards

The AFA Presentation Ceremony takes place as part of Entertainment Expo Hong Kong. Since 2007, the Asian Film Awards (AFA) has sought to highlight the best in Asian cinema to the world, and to promote Asian film culture both regionally and internationally. Eminent filmmakers, distinguished guests and acclaimed talents from around the world are invited to bestow awards upon the winner(s) of each category, making the Ceremony a dazzling extravaganza as well as an influential cultural event that helps position Hong Kong as the hub of Asian cinema. Each year, the AFA makes presentations in a range of categories such as Best Film, Best Director, Best Actor, Best Actress, in recognition of artistic achievements in the cinemas and film industries of the Asian region. The 6th AFA is one of the Opening Gala events of Entertainment Expo Hong Kong and takes place with two other flagship events of the HKIFFS: the 36th Hong Kong International Film Festival (HKIFF), and the 10th Hong Kong – Asia Film Financing Forum (HAF).

For more information about the Asian Film Awards, please visit: www.asianfilmawards.asia.

About Hong Kong International Film Festival Society Limited

Uniting the World through Film

The Hong Kong International Film Festival Society (HKIFFS) is a charitable, non-profit, non-government organisation dedicated to the discovery and promotion of creativity in the art and culture of film.

Through its year-round programmes, the mission of the Society is to strengthen global appreciation of Chinese film culture and to promote inspiring films from around the world, enriching the cultural life of Hong Kong.

Committed to the development of a vibrant film culture in Hong Kong and Asia, the Society organises three annual flagship events in March and April: The Hong Kong International Film Festival (HKIFF), the Hong Kong-Asia Film Financing Forum (HAF) and the Asian Film Awards (AFA).

Passionately believing in the power of films to unite cultures and generations, the HKIFFS is devoted to giving thousands of film lovers around the region direct access to the world’s most inspired films all year round.

Website: www.hkiff.org.hk

For further information, media only:

Waggener Edstrom Worldwide
Ms. April TSUI / Ms. Vickie CHONG
Tel: +852-2578-2823 / +852-6336-8090
E-mail: HKIFFS-MediaEnquiries@waggeneredstrom.com

The Hong Kong International Film Festival Society
Ms. Helen LUI
Tel: +852-2102-7386 / +852-9031-9876
E-mail: helen_lui@hkiff.org.hk

 

APPENDIX (1). 附件 ()

6th ASIAN FILM AWARDS
THE PEOPLE’S CHOICE AWARDS
NOMINATION LIST

屆亞洲電影大獎
我最喜愛的
男女主角
提名名單

My Favourite Actor
我最喜愛的
男主角

Nominee

候選人

Film Title

電影名稱

Country / Territory

國家 / 地區

1

CHEN Kun
陳坤

THE FLYING SWORDS OF DRAGON GATE

《龍門飛甲》

Hong Kong / Mainland China

香港 / 中國大陸

2

Donny DAMARA

LOVELY MAN

《爸爸離家企街去》

Indonesia

印尼

3

Andy LAU
劉德華

A SIMPLE LIFE

《桃姐》

Hong Kong

香港

4

PARK Hae Il

WAR OF THE ARROWS

《弓》

South Korea

南韓

5

YAKUSHO Kôji
役所廣司

CHRONICLE OF MY MOTHER

《母親紀事》

Japan

日本

 

 

6th ASIAN FILM AWARDS
THE PEOPLE’S CHOICE AWARDS
NOMINATION LIST

屆亞洲電影大獎
我最喜愛的
男女主角
提名名單

My Favourite Actress
我最喜愛的
女主角

Nominee

候選人

Film Title

電影名稱

Country / Territory

國家 / 地區

1

Vidya BALAN

THE DIRTY PICTURE

《絕代豔姬》

India

印度

2

Michelle CHEN
陳妍希

YOU ARE THE APPLE OF MY EYE

《那些年,我們一起追的女孩》

Taiwan

台灣

3

Eugene DOMINGO

THE WOMAN IN THE SEPTIC TANK

《化糞池的女人》

The Philippines

菲律賓

4

Leila HATAMI

NADER AND SIMIN,

A SEPARATION

《伊朗式分居》

Iran

伊朗

5

Deanie IP
葉德嫻

A SIMPLE LIFE

《桃姐》

Hong Kong

香港

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